However, the split with Kanye West left Adidas with a sizable stash of $520 million worth of unsold Yeezy shoes, which still featured Kanye's logo. Not being able to sell them as they were, the German company found itself in a difficult situation, with an estimated loss of more than $1 billion in revenue for the current year. To address this issue, rumors have been circulating on social media regarding a possible temporary deal between Kanye and Adidas to sell the remaining shoes. According to some sources, Adidas has already started to reuse the design of Yeezy shoes without Kanye's logo, but this was not enough to recover the invested amount.
Ye (fka Kanye West) & Adidas have reportedly reached an agreement to sell all remaining Yeezy inventory 👀 pic.twitter.com/Y6PcxlfNBr— Kurrco (@Kurrco) February 24, 2023
Breaking: Apparently Kanye West & @adidas have reached a deal to release the remaining $500 million worth of Yeezy shoes slated for 2023. The renewed deal only focuses on existing inventory. pic.twitter.com/PWvgFhY93n— Ari Ingel (@OGAride) February 24, 2023
In this context, the temporary agreement with Kanye could represent an important opportunity for Adidas. The idea is to allow the company to sell the remaining shoes, paying a royalty fee to the rapper for using his brand. However, there is currently no official confirmation from Adidas or Kanye West. Complex has revealed that it has received information from some sources that indicate that the deal is under negotiation, but at the moment there is no official news. In any case, if the deal goes through, it could represent an important solution for Adidas and an opportunity for Kanye to make money from the sale of the remaining shoes.